{"id":930,"date":"2020-09-07T16:42:02","date_gmt":"2020-09-07T16:42:02","guid":{"rendered":"https:\/\/www.aeoneal.com\/blog\/?p=930"},"modified":"2020-09-08T02:01:01","modified_gmt":"2020-09-08T02:01:01","slug":"why-jargon-matters","status":"publish","type":"post","link":"https:\/\/www.aeoneal.com\/blog\/why-jargon-matters\/","title":{"rendered":"Why jargon matters"},"content":{"rendered":"<div id=\"attachment_931\" style=\"width: 1000px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-931\" class=\"size-full wp-image-931\" src=\"https:\/\/www.aeoneal.com\/blog\/wp-content\/uploads\/2020\/09\/uxdi-class-syllabus.png\" alt=\"A syllabus from one of my UX classes; just the lesson titles are full of jargon! Each column is a week of lessons and events.\" width=\"1000\" height=\"515\" srcset=\"https:\/\/www.aeoneal.com\/blog\/wp-content\/uploads\/2020\/09\/uxdi-class-syllabus.png 1000w, https:\/\/www.aeoneal.com\/blog\/wp-content\/uploads\/2020\/09\/uxdi-class-syllabus-300x155.png 300w, https:\/\/www.aeoneal.com\/blog\/wp-content\/uploads\/2020\/09\/uxdi-class-syllabus-768x396.png 768w, https:\/\/www.aeoneal.com\/blog\/wp-content\/uploads\/2020\/09\/uxdi-class-syllabus-800x412.png 800w, https:\/\/www.aeoneal.com\/blog\/wp-content\/uploads\/2020\/09\/uxdi-class-syllabus-350x180.png 350w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><p id=\"caption-attachment-931\" class=\"wp-caption-text\">A syllabus from one of my UX classes; just the lesson titles are full of jargon! Each column is a week of lessons and events.<\/p><\/div>\n<p>My ex-spouse, bless his heart, contributed some good to my life. (I can say this twenty years later, sixteen years into a marriage to the right partner. About the first one, all I can say is that every relationship sucks if it\u2019s the wrong one, no matter how well-intentioned and good the people involved.)<\/p>\n<p>Possibly the most important good he contributed to my tech career was this advice: \u201cJargon matters.\u201d<\/p>\n<p>Let me say that again, more loudly:<\/p>\n<p><span style=\"font-size: 29px; font-weight: 600; color: #474747; text-align: center;\">Jargon matters<\/span>.<\/p>\n<p>Everyone hates jargon, right? It\u2019s used by some to exclude outsiders and preserve territory (lawyers and doctors, I\u2019m looking at you!), or by others to show off being part of the \u201cin\u201d group at work. Sometimes it\u2019s misused, and depending on the likability of the person making the mistake and the empathy of the observers, colleagues feel one of two excellent German concepts: Schadenfreude (pleasure in another\u2019s misfortune) or Fremdsch\u00e4men (embarrassment on someone else\u2019s behalf).<!--more--><\/p>\n<p>Metaphors for perfectly good alternative phrases are some of the most irritating jargon, and every so often an article appears with a headline like, \u201cThe Sixteen Most Irritating Jargon Phrases,\u201d or, \u201cTen Pieces of Jargon That Are Past Their Prime.\u201d They\u2019ll tell you never to \u201cput a pin in that\u201d or \u201cleverage\u201d the \u201clong tail,\u201d and similar metaphors that admittedly spring from a trend and should probably pass with that trend.<\/p>\n<p>Still, some jargon is good. This is the jargon my ex was talking about. It was 1997, and I was studying psychology but learning HTML and Perl and such to ramp up my tech skills for the web. Ex would hear me describing something instead of using the right word for it, and one day he gave me a book (I think it was on webmaster skills) to read and told me to use the right words. He shared some hard truths: I was a woman, my degree wasn\u2019t in computer science (even though I took a ton of computer science courses: Fortran, Cobol, Pascal, systems and architecture, etc.), and if I didn\u2019t use the right word for the concept, no one would take me seriously.<\/p>\n<p>He was right.<\/p>\n<p>I spent a lot of time telling my students to use the right terms, because Ex wasn\u2019t just right. He was <strong>very<\/strong> right. Not knowing the right term can kill you dead in an interview or a job, especially if you\u2019re self-taught or inexperienced.<\/p>\n<h2>Terms of art<\/h2>\n<p>If you absolutely, positively can\u2019t bear the thought of using jargon, think instead of using the right <strong>terms of art<\/strong> for your field. Every field has them.<\/p>\n<p>Sometimes the same word means different things in different fields. When I first began my web career (still in school, mind), I worked with people from a variety of fields. My background was primarily psychology, with strong concentrations in biology and computer science, and a dash of technical library experience. (I am not a librarian by any means, but I was a senior library database technician, and I led projects for client libraries and cataloged a very few things for one project; these were reviewed by an actual cataloger, of course.)<\/p>\n<p>Anyway, as a knowledge engineer at a telecom company I worked with linguists, a biology major, librarians, and of course programmers. I noticed that confusion often arose from people using the same word, but with a different meaning according to their field\u2019s jargon. To combat this I created the now-defunct <em>Perspectives<\/em>, a knowledge engineering dictionary I hosted myself. Words were sorted by field and alphabetically, so you could look up a given word and see how different fields used it.<\/p>\n<p><em>Catalog<\/em> is a great example. At least three distinct definitions exist, depending on your field of expertise.<\/p>\n<ul>\n<li>For product and sales, a catalog is a list of offerings (products, services, or a combination thereof) for sale. Go to almost any retail site to see one. Most people are familiar with this meaning.<\/li>\n<li>For IT, a catalog is \u201ca directory of information about data sets, files, or a database. A catalog usually describes where a data set, file, or database entity is located, and may also include other information, such as the type of device on which each data set or file is stored\u201d (definition from TechTarget.com).<\/li>\n<li>Library science takes a different view. A librarian catalogs books and other media by creating the right kind of metadata to identify it within a particular classification system, using authority control and other methods to create a bibliographic record others can readily find. (Authority control does not mean \u201cI\u2019m in charge and I can do what I want,\u201d quite the opposite \u2014 it\u2019s making use of a controlled vocabulary of authorized names, subjects, etc., to assure everything associated with a particular piece of metadata is easily found, because an authorized term is the same everywhere.) Cataloging is arguably the heart of librarianship, and a library catalog is a very different thing from an online shopping experience (though metadata is used there, too).<\/li>\n<\/ul>\n<h2>How to reduce confusion<\/h2>\n<p>It\u2019s clear that not only does jargon matter, but awareness of jargon does, too. The best ways to avoid\u2014or at least reduce\u2014confusion that I\u2019ve uncovered are:<\/p>\n<ul>\n<li>Keep your own use of jargon as close as possible to the standard for your field. If you\u2019re uncertain of the best term, you have a couple of options: turn to a known, authoritative site or group for their take (e.g., the Nielsen Norman Group), or search to see which term is used in what way the most (also known as letting Google decide). When I was teaching UX, I occasionally wanted to verify the best term, or even best spelling, for a given technique or deliverable. Whatever NN\/g considered correct typically won.<\/li>\n<li>Be aware of the fields of people in the conversation. If you sense a term is being used differently, share your meaning and ask for theirs. Recognize that everyone has their own expertise.<\/li>\n<li>If you\u2019re new at a company, they may have in-house jargon. Explain your meaning and ask for clarification when you hear something that doesn\u2019t quite click with your understanding.<\/li>\n<li>If you use a term of art and it is not understood, briefly explain it. Don\u2019t make a big deal out of it.<\/li>\n<li>Do your best not to invent jargon. It\u2019s extremely unlikely that a technique or whatnot that you\u2019ve designed is new. You may have invented it, but that doesn\u2019t mean others didn\u2019t also invent it, possibly years earlier. (For example, I invented card sorts on my own, but that doesn\u2019t mean I get to call them something else. Other people invented them before I did; I just hadn\u2019t heard of them yet, and necessity required a card sort, so I did that thing. Once I learned the term \u201ccard sort,\u201d I began to use it. This made me a better professional because I could communicate well. It\u2019s been more than two decades, and I don\u2019t even remember what I called it when I first thought of the idea.)<\/li>\n<li>While this entire article is about how people can and do judge you by your jargon, do your very best not to judge others by their jargon. Everyone\u2019s on a learning path; you and that person who\u2019s using a different term are just at different points. (Besides, they might have the right of it. I know, that\u2019s unlikely, but it\u2019s a possibility you have to consider.)<\/li>\n<\/ul>\n<p>In user experience and product design as fields, new systems and approaches rise and fall frequently. It\u2019s rare to develop something that isn\u2019t out there already. Keep up with what\u2019s happening so you understand and can speak to and use what\u2019s useful, but don\u2019t try to change the language. Stick with the core terms of art for your field, do your best not to be distracted, and you\u2019ll be that much closer to being a reliable professional.<\/p>\n<p>Learning the right words makes it easier for you to work and play well with others. Be ready to learn, be ready to share, and focus on solving the problem in front of you. That, and the user on the other side of the screen, are what matter most.<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><a href=\"https:\/\/uxdesign.cc\/why-jargon-matters-7a84869493a2\">Originally posted on Medium on May 25, 2020<\/a>.<\/p>\n<div class=\"sharedaddy sd-sharing-enabled\"><div class=\"robots-nocontent sd-block sd-social sd-social-icon sd-sharing\"><h3 class=\"sd-title\">Share this:<\/h3><div class=\"sd-content\"><ul><li class=\"share-facebook\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-facebook-930\" class=\"share-facebook sd-button share-icon no-text\" href=\"https:\/\/www.aeoneal.com\/blog\/why-jargon-matters\/?share=facebook\" target=\"_blank\" title=\"Click to share on Facebook\" ><span><\/span><span class=\"sharing-screen-reader-text\">Click to share on Facebook (Opens in new window)<\/span><\/a><\/li><li class=\"share-linkedin\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-linkedin-930\" class=\"share-linkedin sd-button share-icon no-text\" href=\"https:\/\/www.aeoneal.com\/blog\/why-jargon-matters\/?share=linkedin\" target=\"_blank\" title=\"Click to share on LinkedIn\" ><span><\/span><span class=\"sharing-screen-reader-text\">Click to share on LinkedIn (Opens in new window)<\/span><\/a><\/li><li class=\"share-twitter\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-twitter-930\" class=\"share-twitter sd-button share-icon no-text\" href=\"https:\/\/www.aeoneal.com\/blog\/why-jargon-matters\/?share=twitter\" target=\"_blank\" title=\"Click to share on Twitter\" ><span><\/span><span class=\"sharing-screen-reader-text\">Click to share on Twitter (Opens in new window)<\/span><\/a><\/li><li class=\"share-end\"><\/li><\/ul><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>My ex-spouse, bless his heart, contributed some good to my life. (I can say this twenty years later, sixteen years into a marriage to the right partner. About the first one, all I can say is that every relationship sucks if it\u2019s the wrong one, no matter how well-intentioned and good the people involved.) Possibly&hellip;<\/p>\n<div class=\"sharedaddy sd-sharing-enabled\"><div class=\"robots-nocontent sd-block sd-social sd-social-icon sd-sharing\"><h3 class=\"sd-title\">Share this:<\/h3><div class=\"sd-content\"><ul><li class=\"share-facebook\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-facebook-930\" class=\"share-facebook sd-button share-icon no-text\" href=\"https:\/\/www.aeoneal.com\/blog\/why-jargon-matters\/?share=facebook\" target=\"_blank\" title=\"Click to share on Facebook\" ><span><\/span><span class=\"sharing-screen-reader-text\">Click to share on Facebook (Opens in new window)<\/span><\/a><\/li><li class=\"share-linkedin\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-linkedin-930\" class=\"share-linkedin sd-button share-icon no-text\" href=\"https:\/\/www.aeoneal.com\/blog\/why-jargon-matters\/?share=linkedin\" target=\"_blank\" title=\"Click to share on LinkedIn\" ><span><\/span><span class=\"sharing-screen-reader-text\">Click to share on LinkedIn (Opens in new window)<\/span><\/a><\/li><li class=\"share-twitter\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-twitter-930\" class=\"share-twitter sd-button share-icon no-text\" href=\"https:\/\/www.aeoneal.com\/blog\/why-jargon-matters\/?share=twitter\" target=\"_blank\" title=\"Click to share on Twitter\" ><span><\/span><span class=\"sharing-screen-reader-text\">Click to share on Twitter (Opens in new window)<\/span><\/a><\/li><li class=\"share-end\"><\/li><\/ul><\/div><\/div><\/div>","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[11,12],"tags":[29,4,52],"class_list":["post-930","post","type-post","status-publish","format-standard","hentry","category-career","category-design","tag-design","tag-professional-development","tag-workplace"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9aciW-f0","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":10,"url":"https:\/\/www.aeoneal.com\/blog\/ux-design-as-contract\/","url_meta":{"origin":930,"position":0},"title":"UX design as contract","date":"January 2, 2011","format":false,"excerpt":"Back to William James again, and my favorite quote: \"My experience is what I agree to attend to.\" Previously I wrote about what this said regarding the range of experience UX designers could leverage to engage users (UX happens everywhere).\u00a0 But there's more behind this statement than the observation that\u2026","rel":"","context":"In &quot;design&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":883,"url":"https:\/\/www.aeoneal.com\/blog\/constant-learning-is-constant-humility\/","url_meta":{"origin":930,"position":1},"title":"Constant learning is constant\u00a0humility","date":"October 11, 2019","format":false,"excerpt":"Many people in this field suffer from imposter syndrome: the sense that they are faking it, and someone will notice someday. The fact that no one has noticed, and that their work is excellent, doesn't seem to stop them from this underlying insecurity. I would like to suggest that this\u2026","rel":"","context":"In &quot;career&quot;","img":{"alt_text":"A proud moment at GA: Integrating the highest lesson rubric requirements into the lesson format","src":"https:\/\/i0.wp.com\/www.aeoneal.com\/blog\/wp-content\/uploads\/2019\/10\/lesson-rubric-integration-feb2017-sm.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":83,"url":"https:\/\/www.aeoneal.com\/blog\/intention-focused-design\/","url_meta":{"origin":930,"position":2},"title":"Intention-focused design (UX Matters article)","date":"August 9, 2012","format":false,"excerpt":"Pabini Gabriel-Petit approached me for an article in UXmatters in May, 2012, and in July published Intention-Focused Design: Applying Perceptual Control Theory to Discover User Intent. Below is the article as it appeared. At this point in the development of the field of user experience, I'm assuming that most good\u2026","rel":"","context":"In &quot;design thinking&quot;","img":{"alt_text":"A UX-style PCT user feedback loop","src":"https:\/\/i0.wp.com\/aeoneal.com\/imagery\/blog\/intentionalux-fig1.png?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":479,"url":"https:\/\/www.aeoneal.com\/blog\/i-presented-narrative-taxonomy-at-austin-uxpa\/","url_meta":{"origin":930,"position":3},"title":"I presented Narrative Taxonomy at Austin UXPA!","date":"August 8, 2014","format":false,"excerpt":"I was thrilled to be able to share my design-focused narrative taxonomy concept and process at the Austin UXPA, hosted by Rackspace. Great crowd, great discussion, great experience. Thanks to organizer (and user research guru) Candice McFarland for organizing this! Narrative Taxonomy UXPA presentation Originally posted on former personal blog\u2026","rel":"","context":"In &quot;career&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":258,"url":"https:\/\/www.aeoneal.com\/blog\/actual-practical-ux-strategy\/","url_meta":{"origin":930,"position":4},"title":"Actual, practical UX strategy","date":"May 22, 2012","format":false,"excerpt":"Paul Bryan, of the LinkedIn UX Strategy and Planning group, contributed There is no such thing as UX strategy, on UXmatters. Bryan's clearly got a handle on the subject, but some of the user responses (\"This UX Strategist role should be a skill of a PO;\" \"I thought we decided\u2026","rel":"","context":"In &quot;design&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":66,"url":"https:\/\/www.aeoneal.com\/blog\/evolutional-ux\/","url_meta":{"origin":930,"position":5},"title":"Evolutional UX","date":"November 11, 2009","format":false,"excerpt":"This was originally posted on the UXtraordinary blog, before I incorporated under that name. Since then this approach has proven successful for me in a variety of contexts, especially Agile (including Scrum, kanban, and Lean UX - which is an offshoot of Agile whether it likes it or not). I\u2026","rel":"","context":"In &quot;design&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.aeoneal.com\/blog\/wp-json\/wp\/v2\/posts\/930","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aeoneal.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aeoneal.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aeoneal.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aeoneal.com\/blog\/wp-json\/wp\/v2\/comments?post=930"}],"version-history":[{"count":10,"href":"https:\/\/www.aeoneal.com\/blog\/wp-json\/wp\/v2\/posts\/930\/revisions"}],"predecessor-version":[{"id":942,"href":"https:\/\/www.aeoneal.com\/blog\/wp-json\/wp\/v2\/posts\/930\/revisions\/942"}],"wp:attachment":[{"href":"https:\/\/www.aeoneal.com\/blog\/wp-json\/wp\/v2\/media?parent=930"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aeoneal.com\/blog\/wp-json\/wp\/v2\/categories?post=930"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aeoneal.com\/blog\/wp-json\/wp\/v2\/tags?post=930"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}