{"id":92,"date":"2010-09-03T23:27:35","date_gmt":"2010-09-03T23:27:35","guid":{"rendered":"http:\/\/uxtraordinary.com\/?p=92"},"modified":"2018-09-26T19:21:58","modified_gmt":"2018-09-26T19:21:58","slug":"simplicity-is-a-tool","status":"publish","type":"post","link":"https:\/\/www.aeoneal.com\/blog\/simplicity-is-a-tool\/","title":{"rendered":"Simplicity is not a goal, but a tool"},"content":{"rendered":"<p>Simplicity in design is not a goal by itself, but a tool for better experience. The goal is the need of the moment: to sell a product, to express an opinion, to teach a concept, to entertain. While elegance and optimal function in design frequently overlaps with simplicity, there are times that simplicity is not only not possible but hurts usability. Yet many designers do not understand this, and over the years, I&#8217;ve seen the desire to &#8220;keep it simple, stupid,&#8221; lead to poor UX.<\/p>\n<p>I was therefore glad to see Francisco Inchauste&#8217;s <a href=\"http:\/\/uxmag.com\/design\/the-dirtiest-word-in-ux-complexity\">well-thought, longer version<\/a> of Einstein&#8217;s &#8220;as simple as possible, but no simpler&#8221; remark. <\/p>\n<p>From the column:<\/p>\n<blockquote><p>As an interactive designer, my first instinct is to simplify things. There is beauty in a clean and functional interface. But through experience I\u2019ve found that sometimes I can\u2019t remove every piece of complexity in an application. The complexity may be unavoidably inherent to the workflow and tasks that need to be performed, or in the density of the information that needs to present. By balancing complexity and what the user needs, I have been able to continue to create successful user experiences.<\/p><\/blockquote>\n<p>Plus, as I&#8217;ve commented before, <a href=\"https:\/\/www.aeoneal.com\/blog\/fun-is-fundamental\/\">messy is fun<\/a>!<\/p>\n<div class=\"buffer\"><\/div>\n<hr \/>\n<ul>\n<li>Inchauste, F. <a href=\"http:\/\/uxmag.com\/design\/the-dirtiest-word-in-ux-complexity\">The dirtiest word in UX: complexity<\/a>. UX Magazine, 6 July 2008.<\/li>\n<\/ul>\n<p class=\"original\">Originally posted on former personal blog <a href=\"http:\/\/uxtraordinary.com\" target=\"_blank\">UXtraordinary.com<\/a>.<\/p>\n<div class=\"sharedaddy sd-sharing-enabled\"><div class=\"robots-nocontent sd-block sd-social sd-social-icon sd-sharing\"><h3 class=\"sd-title\">Share this:<\/h3><div class=\"sd-content\"><ul><li class=\"share-facebook\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-facebook-92\" class=\"share-facebook sd-button share-icon no-text\" href=\"https:\/\/www.aeoneal.com\/blog\/simplicity-is-a-tool\/?share=facebook\" target=\"_blank\" title=\"Click to share on Facebook\" ><span><\/span><span class=\"sharing-screen-reader-text\">Click to share on Facebook (Opens in new window)<\/span><\/a><\/li><li class=\"share-linkedin\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-linkedin-92\" class=\"share-linkedin sd-button share-icon no-text\" href=\"https:\/\/www.aeoneal.com\/blog\/simplicity-is-a-tool\/?share=linkedin\" target=\"_blank\" title=\"Click to share on LinkedIn\" ><span><\/span><span class=\"sharing-screen-reader-text\">Click to share on LinkedIn (Opens in new window)<\/span><\/a><\/li><li class=\"share-twitter\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-twitter-92\" class=\"share-twitter sd-button share-icon no-text\" href=\"https:\/\/www.aeoneal.com\/blog\/simplicity-is-a-tool\/?share=twitter\" target=\"_blank\" title=\"Click to share on Twitter\" ><span><\/span><span class=\"sharing-screen-reader-text\">Click to share on Twitter (Opens in new window)<\/span><\/a><\/li><li class=\"share-end\"><\/li><\/ul><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Simplicity in design is not a goal by itself, but a tool for better experience. The goal is the need of the moment: to sell a product, to express an opinion, to teach a concept, to entertain. While elegance and optimal function in design frequently overlaps with simplicity, there are times that simplicity is not&hellip;<\/p>\n<div class=\"sharedaddy sd-sharing-enabled\"><div class=\"robots-nocontent sd-block sd-social sd-social-icon sd-sharing\"><h3 class=\"sd-title\">Share this:<\/h3><div class=\"sd-content\"><ul><li class=\"share-facebook\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-facebook-92\" class=\"share-facebook sd-button share-icon no-text\" href=\"https:\/\/www.aeoneal.com\/blog\/simplicity-is-a-tool\/?share=facebook\" target=\"_blank\" title=\"Click to share on Facebook\" ><span><\/span><span class=\"sharing-screen-reader-text\">Click to share on Facebook (Opens in new window)<\/span><\/a><\/li><li class=\"share-linkedin\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-linkedin-92\" class=\"share-linkedin sd-button share-icon no-text\" href=\"https:\/\/www.aeoneal.com\/blog\/simplicity-is-a-tool\/?share=linkedin\" target=\"_blank\" title=\"Click to share on LinkedIn\" ><span><\/span><span class=\"sharing-screen-reader-text\">Click to share on LinkedIn (Opens in new window)<\/span><\/a><\/li><li class=\"share-twitter\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-twitter-92\" class=\"share-twitter sd-button share-icon no-text\" href=\"https:\/\/www.aeoneal.com\/blog\/simplicity-is-a-tool\/?share=twitter\" target=\"_blank\" title=\"Click to share on Twitter\" ><span><\/span><span class=\"sharing-screen-reader-text\">Click to share on Twitter (Opens in new window)<\/span><\/a><\/li><li class=\"share-end\"><\/li><\/ul><\/div><\/div><\/div>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[12,2],"tags":[29,36,47],"class_list":["post-92","post","type-post","status-publish","format-standard","hentry","category-design","category-design-thinking","tag-design","tag-granularity","tag-taxonomy"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9aciW-1u","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":944,"url":"https:\/\/www.aeoneal.com\/blog\/anti-fragile-ux\/","url_meta":{"origin":92,"position":0},"title":"Anti-fragile UX","date":"June 22, 2020","format":false,"excerpt":"This is a repost of an idea I've dreamt of for nearly a decade (and leveraged to help improve design thinking and approaches, though not to the extent described below). Now, in this time of AI, global audiences, and awareness of accessibility, it seems this could be possible. (Please note:\u2026","rel":"","context":"In &quot;cognitions&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":258,"url":"https:\/\/www.aeoneal.com\/blog\/actual-practical-ux-strategy\/","url_meta":{"origin":92,"position":1},"title":"Actual, practical UX strategy","date":"May 22, 2012","format":false,"excerpt":"Paul Bryan, of the LinkedIn UX Strategy and Planning group, contributed There is no such thing as UX strategy, on UXmatters. Bryan's clearly got a handle on the subject, but some of the user responses (\"This UX Strategist role should be a skill of a PO;\" \"I thought we decided\u2026","rel":"","context":"In &quot;design&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":395,"url":"https:\/\/www.aeoneal.com\/blog\/the-writers-vow-of-chastity\/","url_meta":{"origin":92,"position":2},"title":"Habitual creativity: The writer&#8217;s vow of chastity","date":"March 12, 2014","format":false,"excerpt":"At SXSW I had the pleasure of sitting in on Andy Barr's and Sarada Peri's 37 Practical Tips to Help You Write & Speak Better. Much of these focused on simplicity of grammar and content, and reminded me of the writer's vow of chastity my husband conceived back in 2007.\u2026","rel":"","context":"In &quot;inspiration&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":66,"url":"https:\/\/www.aeoneal.com\/blog\/evolutional-ux\/","url_meta":{"origin":92,"position":3},"title":"Evolutional UX","date":"November 11, 2009","format":false,"excerpt":"This was originally posted on the UXtraordinary blog, before I incorporated under that name. Since then this approach has proven successful for me in a variety of contexts, especially Agile (including Scrum, kanban, and Lean UX - which is an offshoot of Agile whether it likes it or not). I\u2026","rel":"","context":"In &quot;design&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":83,"url":"https:\/\/www.aeoneal.com\/blog\/intention-focused-design\/","url_meta":{"origin":92,"position":4},"title":"Intention-focused design (UX Matters article)","date":"August 9, 2012","format":false,"excerpt":"Pabini Gabriel-Petit approached me for an article in UXmatters in May, 2012, and in July published Intention-Focused Design: Applying Perceptual Control Theory to Discover User Intent. Below is the article as it appeared. At this point in the development of the field of user experience, I'm assuming that most good\u2026","rel":"","context":"In &quot;design thinking&quot;","img":{"alt_text":"A UX-style PCT user feedback loop","src":"https:\/\/i0.wp.com\/aeoneal.com\/imagery\/blog\/intentionalux-fig1.png?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":883,"url":"https:\/\/www.aeoneal.com\/blog\/constant-learning-is-constant-humility\/","url_meta":{"origin":92,"position":5},"title":"Constant learning is constant\u00a0humility","date":"October 11, 2019","format":false,"excerpt":"Many people in this field suffer from imposter syndrome: the sense that they are faking it, and someone will notice someday. The fact that no one has noticed, and that their work is excellent, doesn't seem to stop them from this underlying insecurity. I would like to suggest that this\u2026","rel":"","context":"In &quot;career&quot;","img":{"alt_text":"A proud moment at GA: Integrating the highest lesson rubric requirements into the lesson format","src":"https:\/\/i0.wp.com\/www.aeoneal.com\/blog\/wp-content\/uploads\/2019\/10\/lesson-rubric-integration-feb2017-sm.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.aeoneal.com\/blog\/wp-json\/wp\/v2\/posts\/92","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aeoneal.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aeoneal.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aeoneal.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aeoneal.com\/blog\/wp-json\/wp\/v2\/comments?post=92"}],"version-history":[{"count":6,"href":"https:\/\/www.aeoneal.com\/blog\/wp-json\/wp\/v2\/posts\/92\/revisions"}],"predecessor-version":[{"id":739,"href":"https:\/\/www.aeoneal.com\/blog\/wp-json\/wp\/v2\/posts\/92\/revisions\/739"}],"wp:attachment":[{"href":"https:\/\/www.aeoneal.com\/blog\/wp-json\/wp\/v2\/media?parent=92"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aeoneal.com\/blog\/wp-json\/wp\/v2\/categories?post=92"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aeoneal.com\/blog\/wp-json\/wp\/v2\/tags?post=92"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}