{"id":363,"date":"2013-07-28T19:55:15","date_gmt":"2013-07-28T19:55:15","guid":{"rendered":"http:\/\/uxtraordinary.com\/?p=363"},"modified":"2018-10-07T03:04:17","modified_gmt":"2018-10-07T03:04:17","slug":"narrative-taxonomy-in-ux","status":"publish","type":"post","link":"https:\/\/www.aeoneal.com\/blog\/narrative-taxonomy-in-ux\/","title":{"rendered":"Narrative taxonomy in UX"},"content":{"rendered":"<p>I&#8217;ve submitted a proposal for SXSW 2014! <a href=\"http:\/\/panelpicker.sxsw.com\/vote\/23673\">Vote here<\/a>.<\/p>\n<p>User experience and storytelling go hand in hand. UX professionals consciously apply personas, use case scenarios, underlying narratives, content strategy, and visual elements to provide a stage on which users play. But there is a key element missing in this drama: taxonomy. Much more than mere collections of categories, hierarchies, facets, and navigation elements, taxonomies \u201cnarrate the natural relationships between concepts.\u201d <\/p>\n<p>That quote is from a 2011 article in the journal Data &#038; Knowledge Engineering, in which three computer scientists explored narrative taxonomy from the perspective of data algorithms in effective, adaptive content retrieval. This session will discuss the implications of narrative taxonomy for user experience design; specific kinds of taxonomy stories; how to recognize, analyze, and apply narrative taxonomies; and the results of user testing against different narrative taxonomies in different contexts. <\/p>\n<p><a href=\"http:\/\/www.slideshare.net\/uxtraordinary\/narrative-taxonomysxswproposal\">Preview presentation<\/a>.<\/p>\n<h3>Questions answered<\/h3>\n<ol>\n<li>How does a taxonomy tell a story, and what are the narrative elements of that story? How can a UX professional recognize and analyze them without the help of sophisticated database algorithms?<\/li>\n<li>Why and when is analyzing taxonomy from a narrative perspective helpful to UX design? How does it compare to more typical approaches?<\/li>\n<li>In UX, taxonomy is primarily addressed by information architects and content strategists, but not always by both at the same time. Can narrative taxonomy bridge gaps between these different specialties?<\/li>\n<li>What does narrative taxonomy mean from an interactive perspective? What are concrete examples of this? Can users tell their own stories?<\/li>\n<li>How can narrative taxonomies be tested, and what are the results of such tests?<\/li>\n<\/ol>\n<div class=\"sharedaddy sd-sharing-enabled\"><div class=\"robots-nocontent sd-block sd-social sd-social-icon sd-sharing\"><h3 class=\"sd-title\">Share this:<\/h3><div class=\"sd-content\"><ul><li class=\"share-facebook\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-facebook-363\" class=\"share-facebook sd-button share-icon no-text\" href=\"https:\/\/www.aeoneal.com\/blog\/narrative-taxonomy-in-ux\/?share=facebook\" target=\"_blank\" title=\"Click to share on Facebook\" ><span><\/span><span class=\"sharing-screen-reader-text\">Click to share on Facebook (Opens in new window)<\/span><\/a><\/li><li class=\"share-linkedin\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-linkedin-363\" class=\"share-linkedin sd-button share-icon no-text\" href=\"https:\/\/www.aeoneal.com\/blog\/narrative-taxonomy-in-ux\/?share=linkedin\" target=\"_blank\" title=\"Click to share on LinkedIn\" ><span><\/span><span class=\"sharing-screen-reader-text\">Click to share on LinkedIn (Opens in new window)<\/span><\/a><\/li><li class=\"share-twitter\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-twitter-363\" class=\"share-twitter sd-button share-icon no-text\" href=\"https:\/\/www.aeoneal.com\/blog\/narrative-taxonomy-in-ux\/?share=twitter\" target=\"_blank\" title=\"Click to share on Twitter\" ><span><\/span><span class=\"sharing-screen-reader-text\">Click to share on Twitter (Opens in new window)<\/span><\/a><\/li><li class=\"share-end\"><\/li><\/ul><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>I&#8217;ve submitted a proposal for SXSW 2014! Vote here. User experience and storytelling go hand in hand. UX professionals consciously apply personas, use case scenarios, underlying narratives, content strategy, and visual elements to provide a stage on which users play. But there is a key element missing in this drama: taxonomy. Much more than mere&hellip;<\/p>\n<div class=\"sharedaddy sd-sharing-enabled\"><div class=\"robots-nocontent sd-block sd-social sd-social-icon sd-sharing\"><h3 class=\"sd-title\">Share this:<\/h3><div class=\"sd-content\"><ul><li class=\"share-facebook\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-facebook-363\" class=\"share-facebook sd-button share-icon no-text\" href=\"https:\/\/www.aeoneal.com\/blog\/narrative-taxonomy-in-ux\/?share=facebook\" target=\"_blank\" title=\"Click to share on Facebook\" ><span><\/span><span class=\"sharing-screen-reader-text\">Click to share on Facebook (Opens in new window)<\/span><\/a><\/li><li class=\"share-linkedin\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-linkedin-363\" class=\"share-linkedin sd-button share-icon no-text\" href=\"https:\/\/www.aeoneal.com\/blog\/narrative-taxonomy-in-ux\/?share=linkedin\" target=\"_blank\" title=\"Click to share on LinkedIn\" ><span><\/span><span class=\"sharing-screen-reader-text\">Click to share on LinkedIn (Opens in new window)<\/span><\/a><\/li><li class=\"share-twitter\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-twitter-363\" class=\"share-twitter sd-button share-icon no-text\" href=\"https:\/\/www.aeoneal.com\/blog\/narrative-taxonomy-in-ux\/?share=twitter\" target=\"_blank\" title=\"Click to share on Twitter\" ><span><\/span><span class=\"sharing-screen-reader-text\">Click to share on Twitter (Opens in new window)<\/span><\/a><\/li><li class=\"share-end\"><\/li><\/ul><\/div><\/div><\/div>","protected":false},"author":2,"featured_media":477,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[2,20],"tags":[7,47],"class_list":["post-363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-thinking","category-taxonomy","tag-narrative-design","tag-taxonomy"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9aciW-5R","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":479,"url":"https:\/\/www.aeoneal.com\/blog\/i-presented-narrative-taxonomy-at-austin-uxpa\/","url_meta":{"origin":363,"position":0},"title":"I presented Narrative Taxonomy at Austin UXPA!","date":"August 8, 2014","format":false,"excerpt":"I was thrilled to be able to share my design-focused narrative taxonomy concept and process at the Austin UXPA, hosted by Rackspace. Great crowd, great discussion, great experience. Thanks to organizer (and user research guru) Candice McFarland for organizing this! Narrative Taxonomy UXPA presentation Originally posted on former personal blog\u2026","rel":"","context":"In &quot;career&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":92,"url":"https:\/\/www.aeoneal.com\/blog\/simplicity-is-a-tool\/","url_meta":{"origin":363,"position":1},"title":"Simplicity is not a goal, but a tool","date":"September 3, 2010","format":false,"excerpt":"Simplicity in design is not a goal by itself, but a tool for better experience. The goal is the need of the moment: to sell a product, to express an opinion, to teach a concept, to entertain. While elegance and optimal function in design frequently overlaps with simplicity, there are\u2026","rel":"","context":"In &quot;design&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":74,"url":"https:\/\/www.aeoneal.com\/blog\/excluding-data-limits-thought\/","url_meta":{"origin":363,"position":2},"title":"Excluding data limits thought","date":"March 20, 2008","format":false,"excerpt":"I have never understood the desire to delete articles in Wikipedia solely on the basis of the highly subjective concept of \u201cnotability,\u201d and I\u2019ve fought against deletion of such articles. It\u2019s easy to store the information, and it\u2019s useful to someone or it wouldn\u2019t be there. To these reasons I\u2026","rel":"","context":"In &quot;design thinking&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.aeoneal.com\/blog\/wp-content\/uploads\/2008\/03\/12294734_10153145014346363_4574069260330161249_n.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":375,"url":"https:\/\/www.aeoneal.com\/blog\/habitual-creativity-turn-around\/","url_meta":{"origin":363,"position":3},"title":"Habitual creativity: Turn around","date":"November 8, 2011","format":false,"excerpt":"For a little over two years, I left work and went to a particular bus stop on Elliott & Western in Seattle. So I spent a little time every day looking at this building, near the base of a hill leading up to the Queen Anne Hill area. One day,\u2026","rel":"","context":"In &quot;design thinking&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":68,"url":"https:\/\/www.aeoneal.com\/blog\/challenging-occams-razor\/","url_meta":{"origin":363,"position":4},"title":"Messy is fun: challenging Occam&#8217;s razor","date":"March 8, 2008","format":false,"excerpt":"The scientific method is the most popular form of scientific inquiry, because it provides measurable testing of a given hypothesis. This means that once an experiment is performed, whether the results were negative or positive, the foundation on which you are building your understanding is a little more solid, and\u2026","rel":"","context":"In &quot;design thinking&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":83,"url":"https:\/\/www.aeoneal.com\/blog\/intention-focused-design\/","url_meta":{"origin":363,"position":5},"title":"Intention-focused design (UX Matters article)","date":"August 9, 2012","format":false,"excerpt":"Pabini Gabriel-Petit approached me for an article in UXmatters in May, 2012, and in July published Intention-Focused Design: Applying Perceptual Control Theory to Discover User Intent. Below is the article as it appeared. At this point in the development of the field of user experience, I'm assuming that most good\u2026","rel":"","context":"In &quot;design thinking&quot;","img":{"alt_text":"A UX-style PCT user feedback loop","src":"https:\/\/i0.wp.com\/aeoneal.com\/imagery\/blog\/intentionalux-fig1.png?resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.aeoneal.com\/blog\/wp-json\/wp\/v2\/posts\/363","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aeoneal.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aeoneal.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aeoneal.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aeoneal.com\/blog\/wp-json\/wp\/v2\/comments?post=363"}],"version-history":[{"count":2,"href":"https:\/\/www.aeoneal.com\/blog\/wp-json\/wp\/v2\/posts\/363\/revisions"}],"predecessor-version":[{"id":767,"href":"https:\/\/www.aeoneal.com\/blog\/wp-json\/wp\/v2\/posts\/363\/revisions\/767"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aeoneal.com\/blog\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.aeoneal.com\/blog\/wp-json\/wp\/v2\/media?parent=363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aeoneal.com\/blog\/wp-json\/wp\/v2\/categories?post=363"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aeoneal.com\/blog\/wp-json\/wp\/v2\/tags?post=363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}