{"id":32,"date":"2009-08-03T00:22:03","date_gmt":"2009-08-03T00:22:03","guid":{"rendered":"http:\/\/uxtraordinary.com\/?p=32"},"modified":"2018-11-09T17:16:34","modified_gmt":"2018-11-09T17:16:34","slug":"designing-for-purpose","status":"publish","type":"post","link":"https:\/\/www.aeoneal.com\/blog\/designing-for-purpose\/","title":{"rendered":"Designing for purpose"},"content":{"rendered":"<p>This is the first of several presentations applying different psychological systems to user experience.<\/p>\n<p>Designing for users is a tough job. To optimize our designs and strategy, UX professionals frequently turn to concept\/site testing. The problem is that most design strategy and testing thinks in terms of input &rarr; output. We provide input, users perform a desired response (click-through, purchase, content creation). How to break out of this mold?<\/p>\n<p>Perceptual control theory (PCT) assumes that all output is based on the ultimate goal of improved perceptual input. If you replace &#8220;input&#8221; in the previous sentence with &#8220;experience,&#8221; you&#8217;ll see the direction this discussion is going&#8230;<\/p>\n<div style=\"width: 74%;\">\n<iframe src='https:\/\/www.slideshare.net\/slideshow\/embed_code\/1910960' width='840' height='688' sandbox=\"allow-popups allow-scripts allow-same-origin allow-presentation\" allowfullscreen webkitallowfullscreen mozallowfullscreen><\/iframe><\/div>\n<hr \/>\n<p>Originally posted on UXtraordinary, August 3, 2009. <\/p>\n<div class=\"sharedaddy sd-sharing-enabled\"><div class=\"robots-nocontent sd-block sd-social sd-social-icon sd-sharing\"><h3 class=\"sd-title\">Share this:<\/h3><div class=\"sd-content\"><ul><li class=\"share-facebook\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-facebook-32\" class=\"share-facebook sd-button share-icon no-text\" href=\"https:\/\/www.aeoneal.com\/blog\/designing-for-purpose\/?share=facebook\" target=\"_blank\" title=\"Click to share on Facebook\" ><span><\/span><span class=\"sharing-screen-reader-text\">Click to share on Facebook (Opens in new window)<\/span><\/a><\/li><li class=\"share-linkedin\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-linkedin-32\" class=\"share-linkedin sd-button share-icon no-text\" href=\"https:\/\/www.aeoneal.com\/blog\/designing-for-purpose\/?share=linkedin\" target=\"_blank\" title=\"Click to share on LinkedIn\" ><span><\/span><span class=\"sharing-screen-reader-text\">Click to share on LinkedIn (Opens in new window)<\/span><\/a><\/li><li class=\"share-twitter\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-twitter-32\" class=\"share-twitter sd-button share-icon no-text\" href=\"https:\/\/www.aeoneal.com\/blog\/designing-for-purpose\/?share=twitter\" target=\"_blank\" title=\"Click to share on Twitter\" ><span><\/span><span class=\"sharing-screen-reader-text\">Click to share on Twitter (Opens in new window)<\/span><\/a><\/li><li class=\"share-end\"><\/li><\/ul><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>This is the first of several presentations applying different psychological systems to user experience. Designing for users is a tough job. To optimize our designs and strategy, UX professionals frequently turn to concept\/site testing. The problem is that most design strategy and testing thinks in terms of input &rarr; output. We provide input, users perform&hellip;<\/p>\n<div class=\"sharedaddy sd-sharing-enabled\"><div class=\"robots-nocontent sd-block sd-social sd-social-icon sd-sharing\"><h3 class=\"sd-title\">Share this:<\/h3><div class=\"sd-content\"><ul><li class=\"share-facebook\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-facebook-32\" class=\"share-facebook sd-button share-icon no-text\" href=\"https:\/\/www.aeoneal.com\/blog\/designing-for-purpose\/?share=facebook\" target=\"_blank\" title=\"Click to share on Facebook\" ><span><\/span><span class=\"sharing-screen-reader-text\">Click to share on Facebook (Opens in new window)<\/span><\/a><\/li><li class=\"share-linkedin\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-linkedin-32\" class=\"share-linkedin sd-button share-icon no-text\" href=\"https:\/\/www.aeoneal.com\/blog\/designing-for-purpose\/?share=linkedin\" target=\"_blank\" title=\"Click to share on LinkedIn\" ><span><\/span><span class=\"sharing-screen-reader-text\">Click to share on LinkedIn (Opens in new window)<\/span><\/a><\/li><li class=\"share-twitter\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-twitter-32\" class=\"share-twitter sd-button share-icon no-text\" href=\"https:\/\/www.aeoneal.com\/blog\/designing-for-purpose\/?share=twitter\" target=\"_blank\" title=\"Click to share on Twitter\" ><span><\/span><span class=\"sharing-screen-reader-text\">Click to share on Twitter (Opens in new window)<\/span><\/a><\/li><li class=\"share-end\"><\/li><\/ul><\/div><\/div><\/div>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[2],"tags":[40,8,42,43,46],"class_list":["post-32","post","type-post","status-publish","format-standard","hentry","category-design-thinking","tag-pct-perceptual-control-theory","tag-psychology","tag-purpose","tag-purpose-driven-ux","tag-strategy"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9aciW-w","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":83,"url":"https:\/\/www.aeoneal.com\/blog\/intention-focused-design\/","url_meta":{"origin":32,"position":0},"title":"Intention-focused design (UX Matters article)","date":"August 9, 2012","format":false,"excerpt":"Pabini Gabriel-Petit approached me for an article in UXmatters in May, 2012, and in July published Intention-Focused Design: Applying Perceptual Control Theory to Discover User Intent. Below is the article as it appeared. At this point in the development of the field of user experience, I'm assuming that most good\u2026","rel":"","context":"In &quot;design thinking&quot;","img":{"alt_text":"A UX-style PCT user feedback loop","src":"https:\/\/i0.wp.com\/aeoneal.com\/imagery\/blog\/intentionalux-fig1.png?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":258,"url":"https:\/\/www.aeoneal.com\/blog\/actual-practical-ux-strategy\/","url_meta":{"origin":32,"position":1},"title":"Actual, practical UX strategy","date":"May 22, 2012","format":false,"excerpt":"Paul Bryan, of the LinkedIn UX Strategy and Planning group, contributed There is no such thing as UX strategy, on UXmatters. Bryan's clearly got a handle on the subject, but some of the user responses (\"This UX Strategist role should be a skill of a PO;\" \"I thought we decided\u2026","rel":"","context":"In &quot;design&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":66,"url":"https:\/\/www.aeoneal.com\/blog\/evolutional-ux\/","url_meta":{"origin":32,"position":2},"title":"Evolutional UX","date":"November 11, 2009","format":false,"excerpt":"This was originally posted on the UXtraordinary blog, before I incorporated under that name. Since then this approach has proven successful for me in a variety of contexts, especially Agile (including Scrum, kanban, and Lean UX - which is an offshoot of Agile whether it likes it or not). I\u2026","rel":"","context":"In &quot;design&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":363,"url":"https:\/\/www.aeoneal.com\/blog\/narrative-taxonomy-in-ux\/","url_meta":{"origin":32,"position":3},"title":"Narrative taxonomy in UX","date":"July 28, 2013","format":false,"excerpt":"I've submitted a proposal for SXSW 2014! Vote here. User experience and storytelling go hand in hand. UX professionals consciously apply personas, use case scenarios, underlying narratives, content strategy, and visual elements to provide a stage on which users play. But there is a key element missing in this drama:\u2026","rel":"","context":"In &quot;design thinking&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":944,"url":"https:\/\/www.aeoneal.com\/blog\/anti-fragile-ux\/","url_meta":{"origin":32,"position":4},"title":"Anti-fragile UX","date":"June 22, 2020","format":false,"excerpt":"This is a repost of an idea I've dreamt of for nearly a decade (and leveraged to help improve design thinking and approaches, though not to the extent described below). Now, in this time of AI, global audiences, and awareness of accessibility, it seems this could be possible. (Please note:\u2026","rel":"","context":"In &quot;cognitions&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":10,"url":"https:\/\/www.aeoneal.com\/blog\/ux-design-as-contract\/","url_meta":{"origin":32,"position":5},"title":"UX design as contract","date":"January 2, 2011","format":false,"excerpt":"Back to William James again, and my favorite quote: \"My experience is what I agree to attend to.\" Previously I wrote about what this said regarding the range of experience UX designers could leverage to engage users (UX happens everywhere).\u00a0 But there's more behind this statement than the observation that\u2026","rel":"","context":"In &quot;design&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.aeoneal.com\/blog\/wp-json\/wp\/v2\/posts\/32","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aeoneal.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aeoneal.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aeoneal.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aeoneal.com\/blog\/wp-json\/wp\/v2\/comments?post=32"}],"version-history":[{"count":3,"href":"https:\/\/www.aeoneal.com\/blog\/wp-json\/wp\/v2\/posts\/32\/revisions"}],"predecessor-version":[{"id":850,"href":"https:\/\/www.aeoneal.com\/blog\/wp-json\/wp\/v2\/posts\/32\/revisions\/850"}],"wp:attachment":[{"href":"https:\/\/www.aeoneal.com\/blog\/wp-json\/wp\/v2\/media?parent=32"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aeoneal.com\/blog\/wp-json\/wp\/v2\/categories?post=32"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aeoneal.com\/blog\/wp-json\/wp\/v2\/tags?post=32"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}