{"id":10,"date":"2011-01-02T23:39:27","date_gmt":"2011-01-02T23:39:27","guid":{"rendered":"http:\/\/uxtraordinary.com\/?p=10"},"modified":"2018-11-06T00:41:50","modified_gmt":"2018-11-06T00:41:50","slug":"ux-design-as-contract","status":"publish","type":"post","link":"https:\/\/www.aeoneal.com\/blog\/ux-design-as-contract\/","title":{"rendered":"UX design as contract"},"content":{"rendered":"<p>Back to William James again, and my favorite quote: &#8220;My experience is what I agree to attend to.&#8221;<\/p>\n<p>Previously I wrote about what this said regarding the range of experience UX designers could leverage to engage users (<em><a href=\"http:\/\/aeoneal.com\/blog\/ux-happens-everywhere\/\">UX happens everywhere<\/a><\/em>).\u00a0 But there&#8217;s more behind this statement than the observation that where a person&#8217;s attention goes, there goes their experience of the world. There&#8217;s an ethical responsibility implicit there as well.<\/p>\n<p>What and how we attend to things matters to our quality of life. Psychologists, medical doctors, and Buddhists have known this for some time (Buddhists have known it a bit longer). Focused attention is used in mindfulness-based stress reduction programs for cancer patients; an excessive level of difficulty in maintaining focus is a diagnosable disorder; &#8220;right mindfulness&#8221; is part of the Buddha&#8217;s Eightfold Path. The very process of therapy involves drawing attention to specific patterns of behavior.<\/p>\n<p>But attention isn&#8217;t the whole story. If William James is correct, then experience involves not just attention, but an agreement to attend. When a user agrees to give us (UX architects) some of their attention, they are in effect agreeing to make us a small part of their experience of the world. They are allowing us to have an effect on their quality of life, small or large depending on what our product or service is.<\/p>\n<p>As the other half of that agreement, we enter into an unspoken contract with users to make that experience worth their while.<\/p>\n<hr \/>\n<p>Originally posted on alexfiles.com (1998&ndash;2018) on January 2, 2011.<\/p>\n<div class=\"sharedaddy sd-sharing-enabled\"><div class=\"robots-nocontent sd-block sd-social sd-social-icon sd-sharing\"><h3 class=\"sd-title\">Share this:<\/h3><div class=\"sd-content\"><ul><li class=\"share-facebook\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-facebook-10\" class=\"share-facebook sd-button share-icon no-text\" href=\"https:\/\/www.aeoneal.com\/blog\/ux-design-as-contract\/?share=facebook\" target=\"_blank\" title=\"Click to share on Facebook\" ><span><\/span><span class=\"sharing-screen-reader-text\">Click to share on Facebook (Opens in new window)<\/span><\/a><\/li><li class=\"share-linkedin\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-linkedin-10\" class=\"share-linkedin sd-button share-icon no-text\" href=\"https:\/\/www.aeoneal.com\/blog\/ux-design-as-contract\/?share=linkedin\" target=\"_blank\" title=\"Click to share on LinkedIn\" ><span><\/span><span class=\"sharing-screen-reader-text\">Click to share on LinkedIn (Opens in new window)<\/span><\/a><\/li><li class=\"share-twitter\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-twitter-10\" class=\"share-twitter sd-button share-icon no-text\" href=\"https:\/\/www.aeoneal.com\/blog\/ux-design-as-contract\/?share=twitter\" target=\"_blank\" title=\"Click to share on Twitter\" ><span><\/span><span class=\"sharing-screen-reader-text\">Click to share on Twitter (Opens in new window)<\/span><\/a><\/li><li class=\"share-end\"><\/li><\/ul><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Back to William James again, and my favorite quote: &#8220;My experience is what I agree to attend to.&#8221; Previously I wrote about what this said regarding the range of experience UX designers could leverage to engage users (UX happens everywhere).\u00a0 But there&#8217;s more behind this statement than the observation that where a person&#8217;s attention goes,&hellip;<\/p>\n<div class=\"sharedaddy sd-sharing-enabled\"><div class=\"robots-nocontent sd-block sd-social sd-social-icon sd-sharing\"><h3 class=\"sd-title\">Share this:<\/h3><div class=\"sd-content\"><ul><li class=\"share-facebook\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-facebook-10\" class=\"share-facebook sd-button share-icon no-text\" href=\"https:\/\/www.aeoneal.com\/blog\/ux-design-as-contract\/?share=facebook\" target=\"_blank\" title=\"Click to share on Facebook\" ><span><\/span><span class=\"sharing-screen-reader-text\">Click to share on Facebook (Opens in new window)<\/span><\/a><\/li><li class=\"share-linkedin\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-linkedin-10\" class=\"share-linkedin sd-button share-icon no-text\" href=\"https:\/\/www.aeoneal.com\/blog\/ux-design-as-contract\/?share=linkedin\" target=\"_blank\" title=\"Click to share on LinkedIn\" ><span><\/span><span class=\"sharing-screen-reader-text\">Click to share on LinkedIn (Opens in new window)<\/span><\/a><\/li><li class=\"share-twitter\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-twitter-10\" class=\"share-twitter sd-button share-icon no-text\" href=\"https:\/\/www.aeoneal.com\/blog\/ux-design-as-contract\/?share=twitter\" target=\"_blank\" title=\"Click to share on Twitter\" ><span><\/span><span class=\"sharing-screen-reader-text\">Click to share on Twitter (Opens in new window)<\/span><\/a><\/li><li class=\"share-end\"><\/li><\/ul><\/div><\/div><\/div>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[12,6],"tags":[29,30,49,51],"class_list":["post-10","post","type-post","status-publish","format-standard","hentry","category-design","category-psychology","tag-design","tag-design-ethics","tag-user-friendly-design","tag-william-james"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9aciW-a","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":4,"url":"https:\/\/www.aeoneal.com\/blog\/ux-happens-everywhere\/","url_meta":{"origin":10,"position":0},"title":"UX happens everywhere","date":"January 1, 2011","format":false,"excerpt":"\"My experience is what I agree to attend to,\" said William James. Although James wasn't talking about user experience as designers think of it, this is my favorite UX quote, and one I believe every UX architect, designer, or strategist should keep in mind. Today I'm writing about the implications\u2026","rel":"","context":"In &quot;design thinking&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":66,"url":"https:\/\/www.aeoneal.com\/blog\/evolutional-ux\/","url_meta":{"origin":10,"position":1},"title":"Evolutional UX","date":"November 11, 2009","format":false,"excerpt":"This was originally posted on the UXtraordinary blog, before I incorporated under that name. Since then this approach has proven successful for me in a variety of contexts, especially Agile (including Scrum, kanban, and Lean UX - which is an offshoot of Agile whether it likes it or not). I\u2026","rel":"","context":"In &quot;design&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":83,"url":"https:\/\/www.aeoneal.com\/blog\/intention-focused-design\/","url_meta":{"origin":10,"position":2},"title":"Intention-focused design (UX Matters article)","date":"August 9, 2012","format":false,"excerpt":"Pabini Gabriel-Petit approached me for an article in UXmatters in May, 2012, and in July published Intention-Focused Design: Applying Perceptual Control Theory to Discover User Intent. Below is the article as it appeared. At this point in the development of the field of user experience, I'm assuming that most good\u2026","rel":"","context":"In &quot;design thinking&quot;","img":{"alt_text":"A UX-style PCT user feedback loop","src":"https:\/\/i0.wp.com\/aeoneal.com\/imagery\/blog\/intentionalux-fig1.png?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":258,"url":"https:\/\/www.aeoneal.com\/blog\/actual-practical-ux-strategy\/","url_meta":{"origin":10,"position":3},"title":"Actual, practical UX strategy","date":"May 22, 2012","format":false,"excerpt":"Paul Bryan, of the LinkedIn UX Strategy and Planning group, contributed There is no such thing as UX strategy, on UXmatters. Bryan's clearly got a handle on the subject, but some of the user responses (\"This UX Strategist role should be a skill of a PO;\" \"I thought we decided\u2026","rel":"","context":"In &quot;design&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":363,"url":"https:\/\/www.aeoneal.com\/blog\/narrative-taxonomy-in-ux\/","url_meta":{"origin":10,"position":4},"title":"Narrative taxonomy in UX","date":"July 28, 2013","format":false,"excerpt":"I've submitted a proposal for SXSW 2014! Vote here. User experience and storytelling go hand in hand. UX professionals consciously apply personas, use case scenarios, underlying narratives, content strategy, and visual elements to provide a stage on which users play. But there is a key element missing in this drama:\u2026","rel":"","context":"In &quot;design thinking&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":92,"url":"https:\/\/www.aeoneal.com\/blog\/simplicity-is-a-tool\/","url_meta":{"origin":10,"position":5},"title":"Simplicity is not a goal, but a tool","date":"September 3, 2010","format":false,"excerpt":"Simplicity in design is not a goal by itself, but a tool for better experience. The goal is the need of the moment: to sell a product, to express an opinion, to teach a concept, to entertain. While elegance and optimal function in design frequently overlaps with simplicity, there are\u2026","rel":"","context":"In &quot;design&quot;","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.aeoneal.com\/blog\/wp-json\/wp\/v2\/posts\/10","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aeoneal.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aeoneal.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aeoneal.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aeoneal.com\/blog\/wp-json\/wp\/v2\/comments?post=10"}],"version-history":[{"count":3,"href":"https:\/\/www.aeoneal.com\/blog\/wp-json\/wp\/v2\/posts\/10\/revisions"}],"predecessor-version":[{"id":843,"href":"https:\/\/www.aeoneal.com\/blog\/wp-json\/wp\/v2\/posts\/10\/revisions\/843"}],"wp:attachment":[{"href":"https:\/\/www.aeoneal.com\/blog\/wp-json\/wp\/v2\/media?parent=10"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aeoneal.com\/blog\/wp-json\/wp\/v2\/categories?post=10"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aeoneal.com\/blog\/wp-json\/wp\/v2\/tags?post=10"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}